Project: YEAR OF RETURN
Project Partners: Ghana Tourism Authority And The Diaspora Affairs
Industry: Tourism, Arts, Culture, Entertainment
In 2019, Ghana launched the ‘The Year of Return’ to mark the 400th anniversary of the enslavement of Africans. The aim was to promote Ghana as a preferred tourism destination to bring about unity among people of African descent, and drive economic growth and cultural exchange. Media Majique served as a strategic communications and events partner to the Ghana Tourism Authority.
We provided expertise in marketing and branding and helped to design a promotion campaign to reach indigenous African diasporan communities, and international audiences, to enhance global recognition, and establish the festival as a permanent feature in Ghana’s national calendar.
